Landing page
What is it for?
Building a simple but effective landing page to test value proposition with potential beneficiaries, customers, and/or users.
How do I use it?
- As a workshop probe to force participants to translate their value proposition into messages
- As an assumptions validation tool
- As a marketing tool
Where is it coming from?
I’ve initially found it in the book: Marketing made simple by Donald Miller. I’ve simplified a bit its structure.
